Healthcare analytics services are an essential part of building a successful healthcare website. Analyzing how leads, traffic, and future clients interact on your site is crucial for making the best data-driven decisions. And a successful website often translates into a successful business. Analytics doesn’t require a huge monetary output, especially if you use a service such as Google Analytics for business websites.
There are several services made by Google for medical provider needs. For now, here are 10 ways Google Analytics can improve your healthcare business.
Check Popular Keywords
Optimizing your website for the best keywords is a big part of online success. Google Analytics displays data showing which keywords and phrases people use to reach your website. Do you know what terms people are using when they find your website? And if so, are those terms relevant?
Identifying the keywords and phrases that point to your website gives you several advantages. You can use the information to optimize underperforming medical pages within your website. If you’re attracting traffic for unwanted keywords and phrases, then you can edit your content to get rid of the offenders.
Learn How Long Patients & Visitors Stay on Your Website
Getting traffic to your website is half the battle. The other half is getting traffic to stay. Google Analytics shows bounce rate, which is the percentage of people viewing the landing page without clicking any other pages before they leave. You can see where the problem pages are (if any) and fix the problem.
If most people leave your website in a hurry, then you aren’t grabbing their attention. A solution such as better optimization or more interesting content can make a difference.
Find Your Best Visitors Using Healthcare Analytics
When diving into online advertising it helps to know which areas to target. You can cast a wide net and target your advertising to a worldwide audience. But you might get better results by focusing your advertising on a specific country or region.
Google Analytics allows you to see where your visitors are located. View the location demographics to see worldwide statistics such as the average time on the website, and bounce rate of visitors from a specific country. This is helpful for advertising purposes.
Find the Best Source of Traffic
It helps to know what gives you the best traffic. Do you get the best results from paid traffic? Is organic traffic better? This is an excellent way to track the effectiveness of your advertising.
If the money you’re spending on social media isn’t showing a return, perhaps you should focus elsewhere. But if social media is well worth the expense, then you know to stick with it. You might discover the majority of your traffic comes from free sources, such as Pinterest. Find what works and use it to your advantage.
Learn what Grabs Attention
Which pages on your website are most beneficial to your visitors? Do they seem to enjoy videos more than written content? Do they like lists or traditional articles? Google Analytics shows the time visitors spend on a single page. If a specific page is more popular than the others, then you should look closely at its content.
This information can help you leverage other pages on your website. Take the type of content on the attention-grabbing pages and make more of it. For instance, create more list articles if visitors prefer them to traditional articles. Give your visitors what they want and they’ll come back for more.
Optimize for Mobile
Mobile devices have skyrocketed in popularity. A person is just as likely to visit your website from a tablet or Smartphone as from a computer. Google Analytics informs you of your traffic’s origin – either a mobile device or a computer. Mobile web browsing is more popular than ever before. You will lose traffic if your website is not optimized for mobile viewing.
Check your bounce rate. A high mobile bounce rate likely means your website isn’t optimized for mobile use. If you’re not ready when mobile traffic arrives then you’ve lost them.
Learn What Turns Traffic Away
Google Analytics has a feature that shows the top exit pages of your website. This provides details about which pages visitors are viewing right before they decide to leave. You can decide if you want to delete the top exit pages or redesign them.
This is also helpful if you link to other pages within your website. Stop linking to top exit pages. Instead, make links to more popular pages within the site at least until you retool the exit pages.
Make Sure Your Site Works with Popular Browsers
Although mobile browsing has become more popular, computer browsing is far from obsolete. And there’s nothing quite as annoying as visiting a website that doesn’t work with your browser. You can’t count on your visitors switching from Chrome to Internet Explorer simply because your website doesn’t work with Chrome.
Analytics shows which browsers are most popular with your visitors. If a large percentage of visitors use a browser that’s incompatible with your website, then you need to fix it. At least make sure your website works well with the two most popular browsers among your visitors.
Focus on the Big Picture
It’s easy to get focused on only one aspect of your business website. And there’s nothing wrong with focusing on a specific area. But you shouldn’t focus so much on one area and let everything else fall by the wayside.
Take advantage of all the information available in Google Analytics. Looking at the data together helps you put it all in perspective and see how everything relates to each other.
Setting goals is an excellent way to make progress on your business website. Google Analytics has a “goals” feature that allows you to do just that. Decide what you want to accomplish, enter the information, and the service will track when the goal is achieved.
You can track each time someone clicks a specific link, you can track any visit that lasts shorter than a specific time, and much more. It takes a bit of tinkering to set goals, but it’s worth your time.
Use Healthcare Analytics to Your Advantage
With the availability of services such as Google Analytics, you should be able to build a successful business website.